Whether it’s grass growth, body condition score, or recording fertiliser applications, New Zealand farms are entering an age of data that offers a golden opportunity to help boost farm performance, lift profitability and improve sustainability.

A shift in customer demands.

Efficiently capturing and using data is critical to navigating the demands on today’s business operators. Increasingly, farmers are expected to prepare a set of “operational accounts” for their many stakeholders, as supply chains and financiers focus on delivering improved ESG outcomes, including climate and emissions reporting.

Consumer demand is driving greater transparency of on-farm practices and food production. Farmers are being required to demonstrate high standards for animal welfare, people, water management, GHG emissions and food safety. International brands are increasingly requiring milk and meat processors to validate and measure what is happening on-farm. Consequently, every New Zealand farmer who supplies a processor is required to capture their operational data to ensure the country can live up to global climate commitments, support customer claims and keep regulators happy.

These reporting requirements are adding a significant burden on the already time-poor farmer. Trev’s role is to streamline these reporting processes, allowing the farmer to “shut the gate” on reporting in less than 10 minutes a week. By using Trev, the farmer only has to enter data once to capture productivity, sustainability and profitability insights, at the same time as meeting his or her compliance requirements.